Thursday, September 3, 2009

Provide Detailed Listing Information Online

If you’re in the process of selling your home, give a potential buyer the information they need when considering your home—especially online. According to the National Association of Realtors® (NAR), 87% of buyers use the internet as a resource when looking for a home. So, get your home out on the internet where these high percentages of buyers can view it.

Here's a list of information your agent should be prepared to make available online:

• Multiple photos of your home (inside and out, showing your home's best features)
• Property, school and tax information
• A brief description of your home's best features
• Mapping tools to show your home's location
• Home details including parking, number of bedrooms, bathrooms, etc.
• Contact information for your agent, so interested buyers can schedule showings online

Your agent should market this information through the MLS, social networks, on his or her website, blogs, listing services and through other channels. This is an easy way to market your home to millions!

For more information on how you can market your home online, contact your local Real Living agent today!

1 comments:

Ian Greenleigh said...

These are all good tips, but they avoid the debate--you know the one--registration vs. no registration. I've been thinking a lot about it, and it's a tough decision with too many variables. Maybe ask your agents? Are the leads from "forced" registration sites more qualified but fewer? Which avenue has yielded, on the whole, more revenue? Thanks for your insight into 2.0 marketing, and I'm interested to hear any thoughts on "regers" vs. "antiregers".