Wednesday, February 18, 2009

A Marketing Strategy that Goes Beyond the Sunday Paper

When searching for a new home, how often do you sit down with a newspaper? Do you ever go online to look for homes? Have you ever sent a text message to a Realtor® to request information on a house listing? Well if you’ve participated in any combination of these, you’re the modern-day buyer, and Real Living sellers are reaching out to you.

For several years now, Real Living has used a 360o marketing system that incorporates old as well as new ways of marketing homes to buyers. We recognize that newspaper listings alone don’t produce sales, and sellers are still looking for new and innovative ways to market their home to a wide range of buyers, fast and for top dollar.

By combining the use of traditional, mobile and digital outlets to reach buyers, Real Living agents work hard to meet the seller’s needs through 360o of marketing. Let’s face it, in today’s real estate market, newspaper ads alone won’t sell your home. A full, comprehensive marketing plan, like Real Living’s 360o marketing integration, is what’s needed to get the job done.


Real Living understands that consumers are multi-dimensional. They are traditional (signs, radio, print), mobile (texting, click-to-talk, etc) and digital (web, blogs, videos). When listing your home with a Real Living agent, he or she will work with you one-on-one to create the perfect combination of traditional, mobile and digital outlets—customizing a marketing plan that’s unique to your home. You can be confident that 360o marketing will reach buyers looking for a home like yours.

From yard signs to the Web, 360o is online, offline, outside, inside, everywhere and anytime of the day! To learn more about 360o marketing and listing your home with Real Living, call a local Real Living agent today.

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